Advertising

Advertising Research

By - Zinkhan, George M
Floor - Floor 2
Published - American Marketing Association, Chicago, Ill., ©2000
ISBN 10 - 0877572887
ISBN 13 - 9780877572886
Book Status - 1 Qnty Available with us.
Subject - Marketing Research
Shelf No - 18
Call Number - 659.1 ADV
Physical Description - vii, 281 pages : illustrations ; 28 cm
Notes - Includes Index
Book Information
CONTENIDO: Conducting Advertising and Marketing Research on the W orld W ide W eb / Vanitha Swaminathan / - The Theory of Flow: Applications to Advertising and Consumers' Internet Experiences / Margy P. Conchar, George M. Zinkhan / - Promoting and Selling on the Internet: The Case of Real Estate / Alex Gray, George M. Zinkhan, Ellen Day / - An Exploratory Study of the Web's Early Adopters / Traci A. Carte, Barbara H. Wixom, Richard T. Watson / - A Meta-Analysis of Relationships Between Ad-Evoked Feelings and A dvertising Responses / Steven P. Brown, Pamela M. Homer, J. Jeffrey Inman / - An Informal, Qualitative Analysis of Shortages and Abundances in Academic A dvertising Research / James H. Leigh / - Advertising Modification Strategies: Appealing to Minority Consumers / Gail Ayala Taylor, Miriam Stamps / - A Theoretical Model of Incongruity Between Sexy Pictures and Advertised Produ cts / Andrea J.S. Stanaland / - Green Advertising and its Relationship to Consumers' Environment ...

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