Advertising and promotion : an integrated marketing communications perspective
By - Belch George E. ; Belch Michael A.
Floor
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Floor 2
Published
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McGraw-Hill Ryerson, Toronto, c2014
ISBN 13 - 9780078028977
Book Status
-
1 Qnty Available with us.
Subject
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Communication in marketing
Shelf No
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18
Call Number
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659.1 BEL 2014
Edition
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10th ed
Physical Description
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xiii, 842 p. : col. ill. ; 29 cm.
Notes
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Includes index