Advertising

By - Petley, Julian

Floor - Floor 2

ISBN 10 - 1583402551

ISBN 13 - 9781583402559

Book Status - 1 Qnty Available with us.

Subject - Advertising

Shelf No - 18

Call Number - 659.1 PET

Physical Description - 64 pages : color illustrations ; 25 cm.

Book Information

Describes an advertising campaign from planning to completion, and profiles various jobs in advertising, such as account executive, creative director, media planner, and production assistant.

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