Approaches

Approaches to Media Literacy

By - Silverblatt, Art; , Ferry, Jane , inan, Barbara, 1937-
Floor - Floor 1
Published - M.E. Sharpe, Armonk, N.Y., ©2009
ISBN 10 - 0765622653
ISBN 13 - 9780765622655
Book Status - 3 Qnty Available with us.
Subject - Media literacy
Shelf No - 13
Call Number - 302.23 SIL 2009
Edition - 2nd ed
Physical Description - x, 315 pages : illustrations ; 23 cm
Book Information
Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. The techniques include ideological, autobiographical, nonverbal, and mythic approaches. An Instructor's Manual is available to professors who adopt this new edition.

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