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Blue Ocean Strategy Expanded...
Blue Ocean Strategy Expanded Edition How to Create Uncontested Market Space and Make the Competition
By -
Kim, W. Chan
,
Mauborgne, Renée
Floor -
Floor 2
Published -
Harvard Business School Press, Boston, Mass., ©2005
ISBN 13 -
9781625274496
Book Status -
12 Qnty Available with us.
Subject -
Market segmentation
,
New products
Shelf No -
17
Call Number -
658.802 KIM
Physical Description -
xv, 240 pages : illustrations ; 25 cm
Notes -
Includes index
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