Broadcasting in America

Call Number - 384.5409 HEA 2001 

Edition: 9th ed

Physical Description: xxi, 450 pages: illustrations (some color); 26 cm

Notes: Includes Index

The best-selling text in the field for nearly 40 years, Broadcasting in America offers authoritative coverage of electronic media. While taking a domestic focus, the text also offers an entire chapter on issues affecting international broadcasting. The text' s multidisciplinary perspective enables students to examine the role of electronic media in economics, law, history, and social sciences. In addition, the authors provide the most up-to-date information on broadcasting trends, including wireless communication.