Business Creativity
By - Gogatz, Arthur , Mondejar, Reuben
Floor
-
Floor 2
ISBN 10 - 1403945098
ISBN 13 - 9781403945099
Book Status
-
3 Qnty Available with us.
Subject
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Creative ability in business
Shelf No
-
17
Call Number
-
658.4094 GOG
Many companies and organizations have found it difficult to develop creative skills. The authors argue that while individuals have inherent creativity there are a number of assassins or barriers that block individual creative development. This bold new approach to creativity enhancement will focus upon how to remove this block of barriers and create conditions under which creativity can flourish.