Business Marketing Management

By - Hutt, Michael D , Speh, Thomas W.

Floor - Floor 2

ISBN 10 - 0324190433

ISBN 13 - 9780324190434

Book Status - 1 Qnty Available with us.

Subject - Industrial marketing--Management

Shelf No - 18

Call Number - 658.804 HUT 2004

Edition - 8th ed

Physical Description - xxx, 714 pages : illustrations ; 27 cm

Notes - Includes Index

Book Information

Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.

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