Business

Business Marketing Management

By - Hutt, Michael D , Speh, Thomas W.
Floor - Floor 2
Published - Thomson/South-Western, Mason, Ohio, ©2004
ISBN 10 - 0324190433
ISBN 13 - 9780324190434
Book Status - 1 Qnty Available with us.
Subject - Industrial marketing--Management
Shelf No - 18
common.call_no - 658.804 HUT 2004
common.edition - 8th ed
common.physical_description - xxx, 714 pages : illustrations ; 27 cm
Notes - Includes Index
Book Information
Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.

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