Business Marketing: Connecting Strategy, Relationships, and Learning

By - Dwyer, F. Robert , Tanner, John F.

Floor - Floor 2

ISBN 10 - 0072865784

ISBN 13 - 9780072865783

Book Status - 1 Qnty Available with us.

Subject - Marketing

Shelf No - 17

Call Number - 658.8 DWY 2006

Edition - 3rd ed.

Physical Description - xxix, 683 pages : illustrations, charts ; 26 cm.

Notes - Includes Index

Book Information

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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