Business-driven Research and Development

Call no: 658.57 GAN 

Physical Description: 1 online resource (xiii, 202 pages) : illustrations

Notes: Includes Index 

Aiming to demonstrate how science and technology can be managed in order to meet well-defined business directives, the author argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. He examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.