Business-to-business Internet Marketing: five proven strategies for increasing profits through Internet direct marketing

By - Silverstein, Barry

Floor - Floor 2

Published - Gulf Breeze, FL : Maximum Press, c1999.

ISBN 10 - 1885068352

ISBN 13 - 9781885068354

Book Status - 1 Qnty Available with us.

Subject - Internet marketing.

Shelf No - 18

common.call_no - 658.84 SIL

common.physical_description - xxix, 398 p. : ill. ; 23 cm.

Notes - Includes bibliographical references and index.

Book Information

Here are strategies and tactics on how to enhance integrating the Internet with traditional direct marketing tactics. It also shows how marketers can take full advantage of this new, more powerful form of interactive marketing. Specific examples and case studies illustrate the concepts.

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