Cases in Electronic Commerce

By - Huff, Sidney Laurence , Schneberger, Scott L.; , Wade, Michael

Floor - Floor 2

ISBN 10 - 0072375167

ISBN 13 - 9780072375169

Book Status - 1 Qnty Available with us.

Subject - Case studies

Shelf No - 18

Call Number - 658.84 HUF

Physical Description - x, 470 pages : illustrations ; 24 cm

Notes - Includes index

Book Information

Cases in electronic commerce is comprised of a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

Open Book