Cases

Cases in Strategic Management and Business Policy

By - Wheelen, Thomas L.; , Hunger, J. David , Hoffman, Alan N. , Bamford, Charles E.
Floor - Floor 2
Published - Pearson Prentice Hall, Upper Saddle River, NJ, ©2004
ISBN 10 - 0131424068
ISBN 13 - 9780131424067
Book Status - 1 Qnty Available with us.
Subject - Strategic planning
Shelf No - 16
Call Number - 658.4012 CAS 2004
Book Information

Call number: 658.4012 CAS 2004

 9th ed.

Physical description: xlvi, 367, approximately 500 pages : illustrations ; 27 cm

'Strategic Management Model' provides a tool for step-by-step case analysis called strategic audit. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field - from competitive strategy and industry analysis to environmental trends and ethics.

Open Book