Cases in Strategic Management and Business Policy
By - Wheelen, Thomas L.; , Johari J C , McDowell, Josh
Floor
-
Floor 2
ISBN 10 - 0131424068
ISBN 13 - 9780131424067
Book Status
-
2 Qnty Available with us.
Subject
-
Strategic planning
Shelf No
-
16
Call Number
-
658.4012 WHE 2004
'Strategic Management Model' provides a tool for step-by-step case analysis called strategic audit. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field - from competitive strategy and industry analysis to environmental trends and ethics.