Clicking

By - Popcorn, Faith , Marigold, Lys

Floor - Floor 2

Published - Thorsons, London, 1996

ISBN 10 - 0722534892

ISBN 13 - 9780722534892

Book Status - 1 Qnty Available with us.

Subject - Motivation (Psychology)

Shelf No - 13

Call Number - 650.1 POP

Physical Description - xiv, 498 pages : illustrations ; 23 cm

Notes - Includes index

Book Information

Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and Clicking, which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the New York Times and USA Today to the Chicago Tribune and Business Week. Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. Clicking is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked," this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future.

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