Competing against luck : the story of innovation and customer choice

By - Christensen, Clayton M; , Dillon, Karen; , Duncan, David S.; , Hall, Taddy

Floor - Floor 2

Published - HarperBusiness, an imprint of HarperCollins Publishers, New York, NY, 2016

ISBN 13 - 9780062435613

Book Status - 1 Qnty Available with us.

Subject - BUSINESS & ECONOMICS Industries

Shelf No - 16

Call Number - 658.4 COM

Physical Description - xix, 262 pages ; 24 cm

Book Information

"Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually 'hired' by their customers to perform specific jobs"--Publisher's description

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