Consumer Behavior: building marketing strategy
By - Hawkins, Del I.; , Best, Roger J.; , Mothersbaugh, David L.; , Coney, Kenneth A.
Floor
-
Floor 2
Published
-
McGraw-Hill Irwin, Boston, ©2004
ISBN 13 - 9780072865493
Book Status
-
1 Qnty Available with us.
Subject
-
Case studies
Shelf No
-
17
Call Number
-
658.8342 CON 2004
Edition
-
9th ed
Physical Description
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xxvi, 790 pages : color illustrations ; 27 cm + 1 CD-ROM
Notes
-
Includes index