Consumer behavior : building marketing strategy
By - Hawkins, Del I.
Floor
-
Floor 2
Published
-
McGraw-Hill Irwin, Boston, ©2010
ISBN 10 - 0073381101
Book Status
-
1 Qnty Available with us.
Subject
-
Consumer behavior
Shelf No
-
18
Call Number
-
658.8342 HAW
Physical Description
-
xxii, 778 pages : illustrations ; 27 cm + 1 CD-ROM (4 3/4 in.).
Notes
-
Include index.