Contemporary Marketing

By - Boone, Louis E , Kurtz, David , MacKenzie, H. F., 1949-

Floor - Floor 2

ISBN 10 - 0324536380

ISBN 13 - 9780324536386

Book Status - 1 Qnty Available with us.

Subject - Marketing

Shelf No - 17

Call Number - 658.8 BOO 2008

Edition - 13ED

Physical Description - liv, 664, [65] pages : color illustrations ; 28 cm

Notes - Includes Index

Book Information

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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