Copywriting in a Week

By - Ashton, Robert, 1955-

Floor - Floor 2

Published - Hodder Education, London, 2012

ISBN 10 - 1444159070

ISBN 13 - 9781444159073

Book Status - 2 Qnty Available with us.

Subject - Advertising copy

Shelf No - 18

Call Number - 659.132 ASH

Physical Description - 123 pages : illustrations ; 20 cm.

Book Information

The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

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