Corporate Reputation and Competitiveness
By - Davies, Gary, Silva, Rui Vinhas da; Chun, Rosa,; Roper, Stuart
Floor
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Floor 2
Published
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Routledge, London, 2003
ISBN 10 - 041528743X
ISBN 13 - 9780415287432
Book Status
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1 Qnty Available with us.
Subject
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Corporate image
Shelf No
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18
Call Number
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659.2 COR
Call Number - 659.2 COR
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.