Creative

Creative marketing : an extended metaphor for marketing in a new age

By - Fillis, Ian; , Rentschler, Ruth.
Floor - Floor 2
Published - Palgrave Macmillan, Basingstoke, Hampshire, ©2006
ISBN 13 - 9781403941909
Book Status - 4 Qnty Available with us.
Subject - Marketing , Creative ability in business
Shelf No - 17
Call Number - 658.8 FIL
Book Information

Call Number – 658.8 FIL

Physical Description – xi, 161 pages: illustrations; 23 cm.

Notes – Includes Bibliographical References and Index.

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