Customer Loyalty and Success

By - Lynch, James J.

Floor - Floor 2

Published - Macmillan Business, Basingstoke, 1995

ISBN 10 - 0333639103

ISBN 13 - 9780333639108

Book Status - 1 Qnty Available with us.

Subject - Consumer satisfaction

Shelf No - 17

Call Number - 658.812 LYN

Physical Description - xiv, 292 pages ; 23 cm

Book Information

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

Open Book