Digital Marketing: strategy, implementation and practice

By - Chaffey, Dave; , Ellis-Chadwick, Fiona

Floor - Floor 2

ISBN 10 - 0273746103

ISBN 13 - 9780273746102

Book Status - 1 Qnty Available with us.

Subject - Internet marketing --Strategic planning , Telemarketing

Shelf No - 18

Call Number - 658.8720 CHA 2012

Edition - 5th ed.

Physical Description - xxix, 698 pages : color illustrations ; 27 cm

Notes - Includes Index.

Book Information

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Open Book