E-commerce
By - Rayport, Jeffrey F; , Jaworski, Bernard J
Floor
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Floor 2
Published
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McGraw-Hill/Irwin MarketspaceU, Boston, ©2001
ISBN 13 - 9780072465211
Book Status
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1 Qnty Available with us.
Subject
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Electronic commerce
Shelf No
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18
Call Number
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658.84 RAY
Physical Description
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xxxv, 420 pages : illustrations ; 26 cm
Notes
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Includes index
Shows how firms gain competitive advantage in the New Economy. This book introduces a number of concepts, frameworks, and tools that benefit both students and managers. It also offers a framework for thinking through, planning, teaching and managing e-Business.