Effective Public Relations 2Nd Ed. (Biztantra)
By - Shelburne, Merry
Floor
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Floor 2
Published
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AtomicDogPublishing.com, Cincinnati, OH, ©2001
ISBN 10 - 8177223739
ISBN 13 - 9788177223736
Book Status
-
3 Qnty Available with us.
Subject
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Public relations--Management
Shelf No
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18
Call Number
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659.2 SHE 2003
Call no:659.2 SHE 2001
Edition: 2nd ed.
The book contains updated case studies to reflect the latest situations. It has up-to-date technology references for print and broadcast news processes. The chapter on Cyber PR contains all the latest technologies and how they affect the PR process. At the end of every chapter useful websites are listed. The book also includes exercises for building high confidence level.· Part I. Preparation · Part II. General Practice · Part III. The PR Campaign · Part IV. Special Circumstances · Part V. Crisis Mgmt.