Electronic commerce 2004 : a managerial perspective

Call Number: 658.872 ELE

Physical Description: xl, 714 pages: illustrations; 29 cm

Notes: Includes Index

The purpose of this text is to describe the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues and risks. With its managerial orientation and interdisciplinary approach, this book for beginners in e-commerce is clear, simple, well-organized and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world.