Emarketing excellence : the heart of ebusiness

By - Smith, P. R.

Floor - Floor 2

Published - Elsevier Butterworth-Heinemann, Oxford, 2005

ISBN 10 - 0750663596

ISBN 13 - 9780750663595

Book Status - 1 Qnty Available with us.

Subject - Internet marketing

Shelf No - 17

common.call_no - 658.800 SMI

common.physical_description - xviii, 372 pages : illustrations ; 25 cm.

Book Information

Built around the new CIM e-Marketing Award this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.

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