Essentials of Marketing

By - Lamb, Charles W. , Hair, Joseph F. , McDaniel, Carl D

Floor - Floor 2

ISBN 10 - 032431664X

ISBN 13 - 9780324316643

Book Status - 1 Qnty Available with us.

Subject - Marketing--Management

Shelf No - 16

Call Number - 658.8 LAM 2006

Edition - 5th ed.

Physical Description - xxxii, 544 pages : color illustrations ; 28 cm

Notes - Includes Index

Book Information

Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples. The authors (professors of marketing and entrepreneurship at Texas Christian University, Louisiana State University, and the University of Texas at Arlington) also discuss ethics, social responsibility, and globalization. Annotation ©2004 Book News, Inc., Portland, OR.

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