Essentials of Services Marketing
By - Hoffman K. Douglas; Bateson John E. G.
Floor
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Floor 2
Published
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Harcourt College Publishers, Fort Worth, ©2002
ISBN 10 - 0030288924
ISBN 13 - 9780030288920
Book Status
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1 Qnty Available with us.
Subject
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Service industries Marketing
Shelf No
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17
Call Number
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658.8 HOF 2002
call no : 658.8 HOF 2002
2nd ed
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.