Essentials of Strategic Management: The Quest for Competitive Advantage
By - Thompson, Arthur A., , Gamble, JohnCall no:658.4012 GAM 2011
Edition: 2nd ed.
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.