Europe and the Japanese Challenge

By - Mason, Mark

Floor - Floor 1

Published - Oxford University Press, Oxford, 1997

ISBN 10 - 0198292643

ISBN 13 - 9780198292647

Book Status - 1 Qnty Available with us.

Subject - Europe

Shelf No - 17

Call Number - 338.8895 MAS

Physical Description - xiv, 162 pages : illustrations ; 23 cm

Book Information

Japanese foreign direct investment surged into Western markets in the late 1980s provoking intense policy debates in Europe and America. How did the European authorities respond to this 'Japanese Challenge'? How did their response compare to the US policy record? Does this internationalbusiness activity give any insights into the idea of increasing convergence of behaviour of the world's capitalist economies?To answer these questions, Mark Mason investigates European policies towards the Japanese Challenge in cross-national and historical perspectives. He compares the policy response of European governments with that of the US government by contrasting case studies in three key sectorsthe automobileindustry, consumer electronics, and banking. The case studies are then examined in the context of wider policy patterns and models across the entire Triad throughout the postwar period.This book will be essential reading for anyone interested in international business history, Japanese investment policies, international trade, corporate strategy, and government-industry relations.

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