Experiential Retailing

By - Kim, Youn-Kyung (Professor of retail, hospitality, and tourism management)

Floor - Floor 1

ISBN 10 - 1563673991

ISBN 13 - 9781563673993

Book Status - 1 Qnty Available with us.

Subject - Retail trade

Shelf No - 20

Call Number - 381.1 KIM

Notes - Includes Index

Book Information

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

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