Financial Aspects of Marketing
By - Ruth A. Schmidt , Helen Wright
Floor
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Floor 2
Published
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Macmillan Business, Basingstoke, Hampshire, 1996
ISBN 10 - 0333637828
ISBN 13 - 9780333637821
Book Status
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1 Qnty Available with us.
Subject
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Business enterprises--Finance
Shelf No
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8
Call no: 658.8 SCH
Incorporating numerous exercises and examples, this is a core text for students studying the financial aspects of marketing. It moves systematically through the subjects covered in the majority of courses and includes case studies.