Financial forecasting and planning : a guide for accounting, marketing, and planning managers

By - Garrison, Sharon Hatten , Davidson, Wallace N. , Garrison, Michael A.

Floor - Floor 2

ISBN 10 - 0899302653

ISBN 13 - 9780899302652

Book Status - 3 Qnty Available with us.

Subject - Business enterprises--Finance

Shelf No - 15

Call Number - 658.15 GAR

Physical Description - 160 pages : illustrations ; 25 cm

Notes - Includes Index

Book Information

This work offers a concise explanation of the fundamentals of financial forecasting intended for managers in accounting, marketing, sales, and strategic planning. As the authors point out, financial forecasting is more than the annual genertion of sales forecasts and budgets. It is a comprehensive process that looks at every aspect of a company's operations in order to determine the likely aspect on profits of a number of internal and external forces. Each of the steps in this complex process is fully described in this books so that the reader gains an understanding of how to produce effective financial forecasts for his or her own firm. Throughout, numerous tables and figures illustrate points made in the test. Credit Executive In an era of deregulation, tax revisions, cost cutting, and unpredictable markets, sound financial planning is a critical variable in any company's continued profitability. This book offers a clear, concise explanation of the fundamentals of financial forecasting intended for managers in accounting, marketing, sales, and strategic planning. As the authors point out, financial forecasting is more than the annual generation of sales forecasts and budgets--it is a comprehensive process that looks at every aspect of a company's operations in order to determine the likely impact on profits of a number of internal and external forces. Each of the steps in this complex process is fully described here so that the reader gains a complete understanding of how to produce effective financial forecasts for his or her own firm.

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