Foundations

Foundations of Marketing Theory

By - Hunt, Shelby D.
Floor - Floor 2
Published - M.E. Sharpe, Armonk, N.Y., ©2002
ISBN 10 - 0765609304
ISBN 13 - 9780765609304
Book Status - 1 Qnty Available with us.
Subject - Marketing
Shelf No - 17
Call Number - 658.8001 HUN
Physical Description - xv, 323 pages : illustrations ; 25 cm
Notes - Includes Index
Book Information
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

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