Geography and Tourism Marketing

By - Oppermann, Martin (ed)

Floor - Floor 1

Published - The Haworth Press, New York, cop. 1997

ISBN 10 - 078900335X

ISBN 13 - 9780789003355

Book Status - 3 Qnty Available with us.

Subject - Tourism--Marketing

Shelf No - 17

Call Number - 338.479 GEO

Book Information

Call No. 338.479 GEO

Physical Description: [7], 186 p

notes: includes index.

Presents case studies and articles which illustrate how insights from geography can be used to conquer market segmentation and improve tourism marketing approaches. Topics include the World Wide Web in travel and tourism marketing; the advantages of understanding the impact that a tourist's country of origin has on small island destinations; pinpoi

Open Book