Global Marketing: foreign entry, local marketing, and global management
By - Johansson, Johny K
Floor
-
Floor 2
Published
-
McGraw-Hill/Irwin, New York, N.Y., ©2003
ISBN 13 - 9780072471489
Book Status
-
1 Qnty Available with us.
Subject
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Export marketing Management
Shelf No
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18
Call Number
-
658.848 JOH 2003
Edition
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3rd ed
Physical Description
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xviii, 654 pages : illustrations ; 28 cm.
Notes
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includes index
Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks