How This Happened - Election 2012
By - Tessema, Dereje Bcall no : 324.9730929 DER
In an economy struggling with high unemployment rates and a sharply divided country, where voters were said to be disengaged from the political system, what made Obama's campaign become the most successful enterprise in the history of presidential elections? In this book, Dereje Tessema discusses what it took to "perfect the science of presidential campaigning" by providing a compelling analysis of how the Obama campaign built the organization from the ground up based on a unique cultural and knowledge management system; use of transformational leadership and emotional intelligence techniques to empower team members, voters, and volunteers; use of various information sources and analytical techniques to triangulate the massive data gathered; use of custom tailored messages using social media and wireless technologies to communicate with specific groups of voters; and use of agile project and program management tools to initiate, plan, execute, control, and monitor the campaign program that led to the victory of what some referred to as an "improbable journey."