Integrated Advertising, Promotion, and Marketing Communications
By - Clow, Kenneth E(etal)
Floor
-
Floor 2
Published
-
Prentice Hall, Upper Saddle River, N.J., ©2010
ISBN 10 - 0138157375
ISBN 13 - 9780138157371
Book Status
-
1 Qnty Available with us.
Subject
-
Advertising
Shelf No
-
18
Call Number
-
659.1 CLO 2010
Edition
-
4th ed
Physical Description
-
xxi, 454 pages : illustrations (chiefly color) ; 28 cm
Notes
-
Includes index