Integrated Marketing Communications in Advertising and Promotion
By - Shimp, Terence A.; , Andrews, J. Craig;
Floor
-
Floor 2
Published
-
Thomson/South-Western, Mason, OH, ©2007
ISBN 10 - 0324408080
ISBN 13 - 9780324408089
Book Status
-
4 Qnty Available with us.
Subject
-
Sales promotion
Shelf No
-
17
Call Number
-
658.802 SHI 2007
Edition
-
7th ed.
Physical Description
-
xx, 629 pages : color illustrations ; 28 cm
Notes
-
Includes Bibliographical References and Index.
This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.