International Marketing
By - Cateora, Philip R.; Graham, John L.; Cateora, Philip R.; Gilly, Mary C.
Floor
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Floor 2
Published
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R.D. Irwin, Homewood2007
ISBN 10 - 0071105948
ISBN 13 - 9780071105941
Book Status
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3 Qnty Available with us.
Subject
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Export marketing
Shelf No
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18
Call Number
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658.848 CAT 2007
Edition
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13th ed
Physical Description
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XXXII,702 pages: illustrations; 25 cm.
Notes
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Include index.
Call Number - 658.848 CAT 2007
Edition: 13th ed
Offering a perspective of international markets that encompasses history, geography, language, and religion as well as economics, this edition helps students to see the cultural and environmental uniqueness of any nation or region. It reflects the various events and innovations to affect global business within contemporary years.