Call Number: 658.049 DER 2014
8th ed
"International Management explores the manager's role within the dynamic global environment of business management by exploring the political, legal, technological, competitive, and cultural factors that shape corporations worldwide. In order to keep pace with today's ever-changing global business world, all of the comprehensive cases are current and feature examples and businesses that students are likely to be familiar with. Examples include: An Ethics Role-Playing Case: Stockholders versus Stakeholders (Global/Sri Lanka); Blackberry in International Markets (Global/Middle East); Google's Orkut in Brazil: What's So Social About it? (Brazil); MTV Networks: The Arabian Challenge (Saudi Arabia); Alibaba in 2011: Competing in China and Beyond; Carrefour's Misadventure in Russia; Walmart's Expansion in Africa; Evaluating the Chrysler-Fiat Auto Alliance in 2012 (Italy/U.S./Global); Foreign Investment in Chinese Banking Sector: HR Challenges (China); Indra Nooyi: A Transcultural Leader (India/Global); Mahindra and Mahindra (B): An Emerging Global Giant? (India); After the Breakup: The Troubled Alliance Between Volkswagen and Suzuki (Germany/Japan). New, Updated, and Revised Comparative Management in Focus sections provide an in-depth, comparative application of chapter topics from a broad range of specific countries or regions. Some of these sections include: China Helps Prop Up the Global Economy; Doing Business in China-The CSR and Human Rights Challenge; Profiles in Culture-Japan, Germany, Latin America; Communicating with Arabs; Negotiating with the Chinese; Decision Making in Japanese Companies; Strategic Planning for Emerging Markets; Joint Ventures in the Russian Federation; Changing Organizational Structures of Emerging Market Companies; IHRM Practices in Australia, Canada, China, Indonesia, Japan, Latin America, Mexico, South Korea, Taiwan, and the United States; Labor Relations in Germany; Motivation in Mexico. Chapter-Ending Cases: There are eight new cases in this edition, and three favorites, featuring topics such as: Apple's iPhone - Not Made in America; Nike's CSR Challenge; Australia and New Zealand: Doing Business with Indonesia; Miscommunications with a Brazilian Auto Parts Manufacturer; Facebook's Continued Negotiations in China; Search Engines in Global Business; The Nokia-Microsoft Alliance in the Global Smartphone Industry (Circa 2011); HSBC's Global Reorganization and Corporate Performance in 2012; Kelly's Assignment in Japan; Expatriate Management in Astra Zenaca; The Olympus Debacle - Western Leader Clashes with Japan's Corporate Leadership Style. Experiential Exercises, found in the end-of-chapter material, challenge students on topics such as ethics in decision-making, cross-cultural negotiations, and strategic planning."--Publisher's website.