International management : strategic opportunities and cultural challenges
By - McFarlin, Dean B.Call Number: 658.049 MCF 2003
Edition: 2nd ed,
Clear, direct writing characterizes this practical introduction to successful international management. McFarlin and Sweeney provide an accessible, application-oriented approach to key challenges-including how to motivate, lead, and communicate with people across different countries and cultures. In addition, International Management provides students with a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets. International Challenge sections appear at the beginning of each chapter and pose specific problems for students to resolve, and Up to the Challenge? features at the end present analytical exercises related to the chapter's case. The authors' strong emphasis on action-based learning continues with International Development exercises that promote self-assessment so that students can draw personal insights and develop pertinent skills. From Theory to Practice exercises outline projects often completed outside of class.