Internet Marketing

By - Chaffey, Dave

Floor - Floor 2

Published - Financial Times Prentice Hall, Harlow, 2009

ISBN 10 - 0273717405

ISBN 13 - 9780273717409

Book Status - 1 Qnty Available with us.

Subject - Internet marketing

Shelf No - 18

Call Number - 658.84 CHA 2009

Edition - 4th ed

Physical Description - xxxi, 702 pages : color illustrations ; 27 cm

Notes - Includes Index

Book Information

""Internet Marketing"" is a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, ""Internet Marketing"" is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

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