Introduction to Advertising Media

By - Surmanek, Jim

Floor - Floor 2

ISBN 10 - 0844235458

ISBN 13 - 9780844235455

Book Status - 1 Qnty Available with us.

Subject - Advertising media planning

Shelf No - 18

Call Number - 659.111 SUR

Book Information

Call Number: 659.111 SUR

Physical Description: xvii, 357 pages : illustrations ; 24 cm

Notes: Includes index

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.

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