Key Account Management in a Week

By - Stewart, Grant (Business coach)

Floor - Floor 2

Published - Hodder & Stoughton, London, 2003

ISBN 10 - 0340857943

ISBN 13 - 9780340857946

Book Status - 1 Qnty Available with us.

Subject - Marketing Key accounts

Shelf No - 17

Call Number - 658.8 STE

Physical Description - 96 pages : illustrations ; 20 cm

Book Information

Key Account Management is central to any company's sales and marketing strategy. On average, 20% of customers create almost 80% of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.

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