Leading the Narrative

By - Eder, Mari K.

Floor - Floor 1

Published - Annapolis, Md. : Naval Institute Press, c2011.

ISBN 10 - 1612510477

ISBN 13 - 9781612510477

Book Status - 1 Qnty Available with us.

Subject - United States. Armed Forces--Public relations.

Shelf No - 19

Call Number - 355.3420 EDE

Physical Description - x, 126 p. : ill. ; 24 cm.

Notes - Includes bibliographical references and index.

Book Information

A primer on the art and science of strategic communication, this book offers a solid foundation of communication strategies that is both practical and theoretical. Like no other book, the manual provides practical advice on the tactics, techniques, and procedures necessary for successful media relations, campaign planning, crisis communication, and strategic communications planning. It takes a compelling look at how communication processes can be made to function more efficiently and with greater effectiveness, whether conducted by governments, organizations, or military units. The author points to such influencing factors as new technologies that flatten communication hierarchies, social media platforms that empower amateurs, generational divides, and the ebbing trust in mainstream media news. She also warns that a coarsening of public discourse contributes to the difficulty of communicating and results in a toxic information environment. Mari K. Eder is a communications professional with more than thirty years of communication experience in the U.S. Army. Publisher's note.

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