Making Marketing Happen

By - Smith, Brian D.

Floor - Floor 2

ISBN 10 - 0750662484

ISBN 13 - 9780750662482

Book Status - 1 Qnty Available with us.

Subject - Marketing--Planning , Strategic planning

Shelf No - 17

Call Number - 658.802 SMI

Physical Description - xvi, 377 pages ; 25 cm

Notes - Includes Bibliographical References and Index.

Book Information

'Making Marketing Happen' is prompted by the needs of practising managers who have found the traditional marketing planning texts to be hard to apply to their own market. Successful companies use a hybrid strategy which is unique to every company. This book shows how to construct your own hybrid strategy.

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