Management

Management of Electronic Media

By - Albarran, Alan B.
Floor - Floor 1
Published - Wadsworth ; Wadsworth/Thompson Learning, Australia, Belmont, CA, ©2002
ISBN 10 - 0534561918
ISBN 13 - 9780534561918
Book Status - 2 Qnty Available with us.
Subject - Mass media--Management , Telecommunication--Management
Shelf No - 13
Call Number - 302.2306 ALB
Book Information

302.2306 ALB 2002

2nd ed

In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

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