Managing

Managing brand equity : capitalizing on the value of a brand name

By - David A. Aaker
Floor - Floor 2
Published - Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, New York, Toronto, New York, ©1991
ISBN 10 - 0029001013
Book Status - 2 Qnty Available with us.
Subject - United States
Shelf No - 17
Call Number - 658.827 AAK
Book Information

Call no: 658.827 AAK

Note: includes index 

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